Supreme Court Warns Multiplexes: “Lower Prices or Face Empty Theaters”
In a historic move that could transform India’s cinema industry, the Supreme Court has demanded that multiplexes review their exorbitant ticket and food prices—or risk losing audiences. The court’s remarks came during a hearing on a petition against unfair multiplex pricing, with Justice DY Chandrachud stating, “If you charge Rs 100 for a water bottle, soon no one will come to your theaters.”
Why Are Moviegoers Angry?
For years, Indian audiences have criticized multiplexes for sky-high ticket prices and inflated food costs:
– A Rs 20 water bottle sells for Rs 80–100 in theaters.
– Popcorn and snacks often cost Rs 200–500, even in smaller portions.
– Premium format tickets (IMAX, 4DX) can exceed Rs 1,000 in metro cities.
A public interest litigation (PIL) challenged these practices, arguing that predatory pricing excludes average-income families. The petitioner claimed multiplexes exploit their near-monopoly in many cities.
Supreme Court’s Strong Stance
The bench, led by Justice Chandrachud, criticized multiplexes for “making movies unaffordable for the common man.” Key observations included:
– “Theatres cannot survive if only the rich can afford them.”
– “Balance profitability with accessibility—or face empty halls.”
The court also noted that while multiplexes claim high operational costs, their profits continue rising, especially in Tier-1 and Tier-2 cities.
What Happens Next?
The Supreme Court has directed the Central Consumer Protection Authority (CCPA) and state governments to submit a report within four weeks. Possible outcomes include:
- Price Caps on Essentials – Limits on water, snacks (similar to airports).
- Flexible Ticket Pricing – Lower rates for matinees or weekdays.
- Promoting Competition – Encouraging single-screen theaters to reduce monopolistic pricing.
Industry Pushback vs. Public Support
Multiplex chains defended their pricing, citing high real estate, maintenance, and licensing costs. A spokesperson argued, “Prices are market-driven—if people pay, why interfere?”
However, social media erupted in support of the court, with users sharing meme-worthy receipts of Rs 500 cold coffees and Rs 1,500 family outings.
Bigger Question: Is Cinema a Right or a Luxury?
The case highlights a deeper debate—should theaters be accessible to all, or remain a luxury experience? With India’s cinema-loving culture, the Supreme Court’s intervention could reshape affordability.
For now, all eyes are on multiplexes: Will they reduce prices, or will the court enforce rules?
Stay updated with NextMinuteNews for the latest developments.
