X’s Handle Marketplace is Live—And the Prices Are Wild
X (formerly Twitter) has officially launched its username marketplace, turning coveted handles into digital gold. From premium short names like “@News” to absurd picks like “@PotatoOverlord,” users are listing handles for eye-popping prices—some reaching tens of thousands.
Why Usernames Are the New Digital Real Estate
For years, Twitter handles held value, but X’s marketplace now lets users buy and sell them openly. High-demand names include:
– Short & Brandable: “@Business,” “@Money,” “@A”
– Viral & Memorable: “@SleepyPandaCEO,” “@NotElonMusk”
– Niche & Oddball: “@GhostInTheDMs,” “@WiFiWizard”
Early adopters range from companies securing brand identities to investors treating handles like domain names. But there’s also backlash over scalpers and inflated prices.
Who’s Snapping Up These Handles?
- Brands & Startups: Seeking clean, professional usernames.
- Digital Collectors: Betting on handles as appreciating assets.
- Influencers & Meme Pages: Buying quirky names for clout.
Critics warn of scams, impersonation, and squatting, where users hoard inactive handles just to resell them. X has added verification safeguards, but risks remain.
Should You Buy or Sell a Handle?
For most, paying thousands for a username is excessive. But in the attention economy, a standout handle (like “@Elite” vs. “@User_49382”) can be a game-changer.
Elon Musk’s “everything app” vision now includes a username marketplace—will it thrive or become a speculative frenzy?
Final Takeaway: If you own a rare handle, now’s the time to sell. If you’re buying? Brace yourself—premium usernames won’t come cheap.
Would you buy or sell a handle? Share your thoughts!
