HELSINKI/COPENHAGEN – In a seismic shift for the European entertainment landscape, NextMinuteNews can exclusively report that leading Finnish production house Yellow Film & TV has merged with the powerhouse international sales agent REinvent International Sales. The newly formed entity will be known as Reinvent Yellow, creating a vertically integrated studio poised to dominate the production and distribution of high-end Nordic and European content.
A Union of Creative and Commercial Power
For years, industry insiders have watched the parallel successes of these two companies. Yellow Film & TV, led by CEO Olli Haikka, has been the creative engine behind some of Finland’s most successful films and television series, mastering everything from gripping dramas to popular comedies. They are a cornerstone of Nordic production.
On the other side of the equation is REinvent International Sales, founded by the formidable Rikke Ennis. A name synonymous with the global explosion of Nordic Noir, the former TrustNordisk CEO has an unparalleled track record of packaging, financing, and selling Scandinavian content to a worldwide audience. Her company quickly became the go-to partner for producers looking to give their projects international wings.
The Reinvent Yellow Model: A One-Stop Content Shop
The merger combines Yellow’s proven production prowess with REinvent’s commercial acumen and global sales network. The result, Reinvent Yellow, will operate as a one-stop shop, controlling the entire content pipeline from initial concept and development through to financing, production, and international sales.
A source close to the deal told NextMinuteNews, “This is a strategic masterstroke. Instead of a producer seeking a sales agent, they are now one and the same. Reinvent Yellow can greenlight projects with a built-in global distribution strategy from day one. It’s a model that gives them immense power and agility in a very competitive market.”
The new company will be helmed by both Haikka and Ennis, a dynamic duo who bring complementary expertise to the table. Their combined vision is to build a studio focused on a curated slate of high-end, English-language and local-language dramas and feature films with strong international appeal.
Impact on the Global Streaming Market
In the age of streaming, audience appetites have become truly global. Viewers on platforms like Netflix, Amazon Prime Video, and Disney+ are no longer confined to Hollywood. European content, particularly the moody and atmospheric Nordic Noir genre that REinvent championed, has found a massive and dedicated global following.
This merger guarantees a more robust and consistent pipeline of that very content. By streamlining the process, Reinvent Yellow can produce and deliver world-class shows and films faster and more efficiently. For international streamers looking to acquire premium programming, Reinvent Yellow instantly becomes a major new partner. We can expect to see their projects prominently featured on our favorite platforms in the coming years.
Furthermore, this consolidation of power in Europe could signal a new era of global co-productions. With a stronger financial footing, Reinvent Yellow may look to forge partnerships beyond its traditional markets, creating exciting new opportunities for cross-cultural storytelling.
The formation of Reinvent Yellow is a game-changer, redefining the studio model in Europe and promising to deliver a new wave of compelling stories to the world.
