Google’s New Deadline for Epic Games: October 29

In a high-stakes move, Google has set a hard deadline of October 29 for Epic Games to comply with Play Store policies—or risk permanent removal of its developer account. This ultimatum escalates the long-running battle between the tech giant and the Fortnite creator, with major implications for app stores, antitrust laws, and mobile gaming.

The Epic vs. Google Feud: A Quick Recap

The conflict began in August 2020 when Epic introduced a direct payment system in Fortnite, bypassing Google and Apple’s 30% fees. Both companies swiftly removed the game, leading Epic to file antitrust lawsuits.

While Epic largely lost against Apple, its case against Google took a surprising turn. In December 2023, a U.S. jury ruled that Google engaged in anti-competitive practices, including secret deals with developers. The court ordered Google to allow alternative payment systems—but enforcement remains unclear.

Google’s October 29 Ultimatum Explained

Google’s latest move gives Epic until October 29 to:
– Remove any policy-violating features (like direct payments).
– Submit compliant app updates.
– Or face permanent termination of its developer account.

If banned, Epic would lose access to the Play Store entirely, meaning no new Android app releases—even via third-party stores.

Why Is Google Taking a Hard Line Now?

• Enforcement of rules: Google claims Epic’s defiance creates an unfair advantage.
• Legal strategy: The company may be testing the limits of the December 2023 ruling.
• Ecosystem control: Blocking Epic could discourage other developers from challenging Play Store policies.

What’s at Stake?

1. The Future of App Stores

• A ban could set a precedent for how Google enforces policies.
• If Epic wins concessions, other developers may push for lower fees.

2. Android’s Open Ecosystem

• Android permits sideloading, but Google’s dominance makes alternatives difficult.
• An Epic ban might push users toward third-party stores like Samsung’s Galaxy Store.

3. Legal & Regulatory Fallout

• Governments worldwide are scrutinizing Big Tech. Google’s actions could spark more antitrust cases.
• Epic may argue the ban violates the December 2023 court ruling.

What’s Next for Epic?

Epic CEO Tim Sweeney has three likely options:
1. Temporary compliance while continuing legal battles.
2. Alternative distribution (e.g., Epic’s own launcher or partner stores).
3. Regulatory lobbying, citing anti-competitive behavior.

How This Affects Users & Developers

• Android users: Fortnite may disappear from the Play Store, requiring sideloading.
• Developers: The outcome could influence Google’s fee structure and policy flexibility.

The Bigger Picture

This battle reflects broader tensions between tech giants and regulators. With the EU’s Digital Markets Act (DMA) forcing Apple and Google to open their ecosystems, Google’s October 29 deadline could be a pivotal moment—for better or worse.

Stay updated as this story develops.

— NextMinuteNews Team