Fox Entertainment Backs B.J. Novak’s Chain in Major Food & Entertainment Deal
Fox Entertainment has secured a stake in Chain, the immersive food experience company co-founded by actor-writer B.J. Novak (The Office) and entrepreneur Mike Thelin. The partnership underscores Fox’s push into experiential dining amid shifting media trends.
What Is Chain?
Launched in 2022, Chain redefines dining with pop-up events featuring:
– Rotating celebrity chefs and performers
– A fusion of gourmet cuisine, live entertainment, and storytelling
– Sold-out experiences in LA, NYC, and Austin
Novak describes Chain as “a narrative-driven celebration of food and culture,” leveraging his dual passions for entertainment and culinary arts.
Fox’s Strategic Move Into Experiential Media
With traditional TV audiences declining, Fox CEO Rob Wade sees Chain as “the future of entertainment.” The deal aligns with Fox’s investments in live events and interactive content, tapping into the booming $1.5T global food-and-entertainment market.
Industry Context:
– Netflix and Disney have launched show-themed dining experiences.
– Celebrities like Rihanna and Jay-Z have invested in restaurants.
– Food-focused shows (The Bear, Chef’s Table) dominate streaming.
What’s Next for Chain?
Novak teased potential expansions, including:
– A Chain TV series or digital content
– Permanent locations or international pop-ups
– Larger-scale collaborations with Fox’s media platforms
Why This Matters
The partnership reflects a broader trend of media giants diversifying into experiential ventures. For consumers, it promises more innovative ways to engage with food, celebrity culture, and storytelling.
Final Takeaway: As Fox and Chain merge Hollywood flair with culinary creativity, the future of dining looks increasingly like must-see entertainment.
— Reporting by NextMinuteNews
