J&K’s Cultural Revival: Sonu Nigam Concert to Showcase Local Talent

In a major push for Jammu & Kashmir’s cultural resurgence, Lieutenant Governor Manoj Sinha unveiled plans for Sonu Nigam’s upcoming Srinagar concert, emphasizing its dual role in promoting tourism and empowering local artists. In an exclusive interview with NDTV Good Times, Sinha shared how the event aims to bridge the gap between national and regional talent.

A Star-Studded Event With Kashmiri Flair

Set against the breathtaking backdrop of Dal Lake’s SKICC, the concert is part of J&K’s broader strategy to revive tourism and cultural exchange. While Nigam’s performance will be the main draw, the event will also feature collaborations with Kashmiri musicians, spotlighting the region’s rich Sufi and folk traditions.

“This isn’t just about a Bollywood icon performing here—it’s about creating opportunities for our homegrown artists,” Sinha told NDTV. “Kashmir’s talent deserves national recognition.”

Empowering Local Artists

The move comes amid growing calls from J&K’s creative community for more exposure. Traditional music forms like Sufiyana Kalam, Rouf, and Chakri are experiencing a revival, but artists often struggle with limited platforms.

The administration plans to counter this by:
– Integrating local performers into high-profile events
– Hosting skill-development workshops
– Launching a cultural policy with grants and industry partnerships

Tourism & Perception Shift

Pre-pandemic, J&K welcomed 1.5 crore tourists annually, and the government aims to reclaim that momentum. By hosting A-list concerts, the UT hopes to rebrand itself as a cultural and tourism hotspot.

“Events like this show Kashmir is open—for art, business, and peace,” said local musician Aabid Gulzar, who will perform at the concert.

Challenges & Future Plans

While the initiative has been praised, critics urge long-term support, such as recording studios and marketing aid. Sinha assured that a comprehensive cultural policy is in the works for 2024.

As excitement builds, the concert symbolizes hope for a sustainable artistic revival in J&K—one where local and national talents thrive together.

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