Chiranjeevi Takes Stand Against AI-Generated Deepfake Videos
In a strong push for digital safety, Megastar Chiranjeevi has demanded urgent legal action against AI-generated deepfake videos. The Padma Vibhushan awardee highlighted the growing misuse of artificial intelligence to create fake content, particularly targeting celebrities and public figures.
The Rising Threat of Deepfake Technology
Deepfake technology uses AI to swap faces and voices in videos, enabling misinformation, cyberbullying, and fraud. Recent cases involving actors like Rashmika Mandanna, Kajol, and Chiranjeevi himself have shown how easily deepfakes can spread, causing reputational harm and public confusion.
Chiranjeevi expressed deep concern, stating, “Identity theft via deepfakes is alarming. We need strict laws to penalize offenders and restore public trust.”
Celebrities Join Forces Against Deepfakes
Chiranjeevi isn’t alone—Amitabh Bachchan and Rashmika Mandanna have also raised alarms. Mandanna’s viral deepfake, where her face was morphed onto an influencer’s body, led IT Minister Rajeev Chandrasekhar to promise stricter regulations under the Digital India Act.
However, enforcement remains weak. India’s IT Rules (2021) require platforms to remove deepfakes upon complaint, but loopholes allow creators to evade accountability.
Chiranjeevi’s 3 Key Demands
- New Laws – A dedicated law criminalizing deepfake creation and distribution with harsh penalties.
- Fast-Track Cyber Cells – Specialized units for quick deepfake removal and investigations.
- Public Awareness – Digital literacy programs to help users spot manipulated content.
Global Laws vs. India’s Lagging Response
Countries like the US, UK, and China have strict deepfake laws, but India relies on outdated IT Act provisions. Legal expert Prasanth Sugathan (SFLC.in) stresses, “India needs a clear framework targeting deepfakes and platform accountability.”
What’s Next?
With AI tools becoming more accessible, the deepfake threat is rising. Chiranjeevi’s call adds pressure for reforms—especially ahead of elections, where deepfakes could fuel propaganda.
Final Take: As AI deception grows, India’s laws must evolve. Will policymakers act before deepfakes spiral out of control?
Stay updated with NextMinuteNews for more developments.
