Kunal Kamra’s Sarcastic Take on Ola’s ‘Hyperservice’: “Could’ve Done Years Ago”

Comedian Kunal Kamra is known for his sharp wit, and he didn’t hold back when criticizing Ola’s new ‘hyperservice’ initiative—a promise to resolve customer complaints within 60 minutes. His sarcastic remark, “Could’ve done years ago,” struck a chord with frustrated users.

What Is Ola’s ‘Hyperservice’?

Ola, India’s ride-hailing giant, announced ‘hyperservice’ as a customer support upgrade, pledging faster resolutions for refunds, ride issues, and complaints. The company claims:

“Hyperservice reflects our commitment to customer-first solutions with dedicated teams and advanced technology.”

But Kamra’s tweet mocked the timing:
“Wow, Ola discovered customer service in 2024. What’s next? Drivers showing up on time?”

Why Kamra’s Critique Resonates

Ola users have long faced systemic problems, including:
– Delayed refunds (weeks or months for cancellations/overcharging)
– Unaddressed driver misconduct (rash driving, cancellations, rudeness)
– Ineffective bot-led support (automated loops without resolutions)

Many see ‘hyperservice’ as a belated fix for issues rivals like Uber addressed years ago.

Public Reaction: Skepticism and Memes

Kamra’s tweet went viral, with users echoing his skepticism:
– “Ola realizing customer service exists is like Nokia discovering touchscreens in 2010.” – @SarcasticSamyak
– “60-minute resolution? Prove it first.” – @DisgruntledRider
– “Next: ‘Hyper-driving’ where cars actually arrive.” – @SnarkySneha

Industry experts agree. Tech analyst Pranav Dixit noted:
“Ola prioritized scaling over service. This feels reactive, not innovative.”

Ola’s Larger Challenges

‘Hyperservice’ arrives amid ongoing struggles:
– Financial woes: Layoffs, losses, and valuation drops
– Operational failures: Driver strikes, safety concerns
– EV setbacks: Ola Electric’s scooter fires hurt brand trust

The move appears more like damage control than a breakthrough.

Can Ola Rebuild Trust?

With competitors like Uber and BluSmart offering better reliability, Ola must prove ‘hyperservice’ isn’t just PR. Users demand consistent results, not promises.

Final Verdict

Kamra’s joke highlights a serious issue: Ola’s credibility gap. Until ‘hyperservice’ delivers tangible improvements, skepticism will prevail.

Have you tried Ola’s hyperservice? Share your experience in the comments!