Apple’s App Store Website Now Functions Like a True App Store
For years, Apple’s web-based App Store felt like an afterthought—redirecting users to the native app or offering limited functionality. But with a recent update, apps.apple.com now delivers a seamless, fully functional experience, rivaling its mobile counterpart. Here’s what’s changed and why it matters.
What’s New in Apple’s Web-Based App Store?
Apple’s latest upgrades transform the website into a true digital storefront. Users can now:
- Browse and search apps without being forced into the native app.
- View full app listings, including descriptions, screenshots, and videos.
- Read and leave reviews directly on the web.
- Download apps to their Apple devices (if signed in with the same Apple ID).
This eliminates the biggest pain point: no more redirects or stripped-down pages.
Why Did Apple Upgrade the App Store Website?
Three key reasons explain Apple’s shift:
- Regulatory Pressure – Antitrust scrutiny in the EU and US pushes Apple to reduce its reliance on the iOS App Store.
- Better User Experience – Many users research apps on desktops before installing. Now, they can do it all in one place.
- Competing with Google – The Play Store’s web experience has long been superior—Apple is catching up.
What This Means for App Developers
A functional web App Store brings major benefits:
- Improved discoverability – Apps can be found via Google searches or shared links.
- Stronger marketing – Full app previews make web promotions more effective.
- Higher engagement – Web-based reviews could drive more organic growth.
Limitations and Room for Improvement
While a big step forward, Apple’s web App Store still has gaps:
- No direct Mac/PC installs – Apps must download to an iPhone, iPad, or Apple Watch.
- Missing native features – In-app purchases still require the mobile app.
- PWAs remain limited – Apple’s slow adoption of progressive web apps frustrates developers.
Final Thoughts: A Strong (But Incomplete) Upgrade
Apple’s web-based App Store is finally usable—and that’s a win for users, developers, and even Apple itself. While not a full ecosystem overhaul, it signals progress toward openness. Now, if only sideloading were next…
What do you think of the new web App Store? Share your thoughts below!
