As the festival of lights approaches, Diwali travel bookings are witnessing an unprecedented surge, with Indians seamlessly blending traditional festivities, spiritual journeys, and leisure getaways. Industry experts attribute this trend to a growing desire among people to celebrate the festival in unique ways, combining the essence of faith with the joy of exploration.
Diwali, one of India’s most cherished festivals, has always been a time for family reunions, elaborate rituals, and vibrant celebrations. However, in recent years, there has been a noticeable shift in how people choose to mark the occasion. Travel agencies and online booking platforms report a significant increase in both domestic and international travel plans during the Diwali season, with destinations that offer a mix of cultural richness, spiritual significance, and recreational activities topping the charts.
Faith Meets Wanderlust
For many, Diwali is not just about lighting diyas and exchanging sweets; it’s also an opportunity to embark on spiritual journeys. Pilgrimage destinations like Varanasi, Rishikesh, Amritsar, and Tirupati are seeing a spike in bookings as devotees seek to combine their festive celebrations with visits to sacred sites. “Diwali is a time for introspection and gratitude. Visiting temples and participating in special rituals during the festival adds a deeper spiritual dimension to the celebration,” says Priya Sharma, a travel enthusiast from Delhi who has booked a trip to Varanasi this Diwali.
International spiritual hubs such as Bali, Thailand, and Nepal are also gaining popularity among Indian travelers. These destinations offer a blend of serene landscapes, ancient temples, and cultural experiences that resonate with the essence of Diwali.
Festive Getaways on the Rise
Beyond spiritual travel, leisure getaways are also in high demand. With Diwali falling close to the year-end, many families are using the extended holiday period to take a break from their routine. Hill stations like Shimla, Manali, and Ooty, as well as beach destinations such as Goa and Andaman, are witnessing a surge in bookings.
“Diwali is a time for togetherness, and what better way to celebrate than by escaping to a beautiful destination with loved ones?” says Rajesh Mehta, a Mumbai-based professional who has planned a family trip to Goa. Luxury resorts and heritage hotels are offering special Diwali packages, complete with traditional feasts, cultural performances, and fireworks, to cater to this growing demand.
International Travel Makes a Comeback
After two years of pandemic-induced restrictions, international travel is back in full swing. Destinations like Dubai, Singapore, Maldives, and Europe are witnessing a significant influx of Indian travelers during Diwali. The allure of shopping festivals, festive events, and luxurious experiences is drawing many to explore beyond Indian shores.
“The demand for international travel during Diwali has almost doubled compared to last year. People are eager to make up for lost time and create memorable experiences,” says Ankit Gupta, CEO of a leading travel agency.
Tech-Savvy Travelers Drive Bookings
The rise in travel bookings is also fueled by the convenience of online platforms. Travel aggregators and apps have made it easier for people to plan and book their trips, offering competitive prices, flexible options, and curated packages. “The ease of booking, coupled with attractive deals, has encouraged more people to plan trips during Diwali,” notes Gupta.
A Win-Win for the Travel Industry
This surge in travel is a much-needed boost for the tourism industry, which has been recovering steadily from the impact of the pandemic. Hotels, airlines, and tour operators are rolling out festive offers and ensuring seamless experiences for travelers.
As Diwali lights up the skies, it’s clear that the festival is no longer confined to homes and neighborhoods. For many, it’s a time to explore, reflect, and celebrate in new and meaningful ways. Whether it’s a pilgrimage, a family vacation, or an international adventure, Diwali travel is redefining the spirit of the festival, one journey at a time.
With faith and wanderlust intertwined, this Diwali promises to be a season of joy, discovery, and togetherness for travelers across the country.
