Dolly Singh’s Bold Take on Bollywood’s Influencer Trend
In an era where social media fame often leads to Bollywood roles, digital creator-turned-actor Dolly Singh has sparked a debate with her unfiltered views. In an exclusive chat with NextMinuteNews, the Tara Vs Bilal star labeled influencer casting as a “marketing ka tareeka” (marketing tactic), questioning its impact on the industry’s future.
The Rise of Influencer-Actors in Bollywood
Bollywood’s casting landscape has shifted, with social media stars like Prajakta Koli, Kusha Kapila, and Dolly Singh transitioning from viral reels to mainstream projects. While some succeed, others face backlash for prioritizing follower counts over acting skills.
“Doors are opening for creators, but is it for the right reasons?” Dolly asks. “Casting someone for their 10M followers isn’t acting—it’s a business move.”
Audience Savvy vs. Star Power
Dolly, who debuted in Netflix’s Maska (2020), believes audiences see through hollow performances. “Followers might bring initial buzz, but weak acting gets called out. Viewers aren’t fools,” she asserts. Recent box-office flops starring influencers highlight her point.
“An actor’s job is to act. No follower count can mask poor preparation,” she adds.
The Double Standard in Casting
Dolly admits the industry’s bias: “I’ve seen influencers handed roles without auditions, while trained actors struggle for years. That’s unfair.” She stresses that viral fame shouldn’t replace merit, citing examples like Bhuvan Bam (Taaza Khabar) who invested in honing their craft.
A Plea for Balance
Her solution? Talent-first casting. “Influencers can act if they’re willing to learn. But roles should go to those who’ve earned them, not just trended.” She urges producers to prioritize substance over stats, noting, “A good film with a newcomer will outlast a bad one with a famous influencer.”
What’s Next for Bollywood?
As OTT platforms reshape stardom, Dolly remains hopeful. “Audiences crave authenticity. The industry must value skill over algorithms.” Her final thought? “Bollywood shouldn’t become a numbers game.”
Do you agree? Should Bollywood cast trained actors over influencers? Share your views below!
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