Govt Announces 26% Hike in Print Media Ad Rates, Overhauls TRP System
In a major push to support traditional media, the Indian government is set to approve a 26% increase in ad rates for print publications and introduce sweeping reforms to the Television Rating Points (TRP) system. The move aims to stabilize struggling newspapers and ensure transparent TV audience measurement.
Print Media Ad Rate Hike: Key Details
The revised ad rates will apply to all government advertisements in newspapers, offering financial relief to an industry hit by declining revenues and rising costs.
Highlights:
✅ 26% rate hike for central & state government ads in print media
✅ ₹500-600 crore annual boost for the sector
✅ Regional & small publications to benefit the most
A senior Ministry of I&B official stated:
“This acknowledges print media’s role, especially in rural areas with low digital reach. We’re committed to credible journalism.”
The Indian Newspaper Society (INS) welcomed the decision, calling it a “lifeline for struggling publishers.”
TRP Reforms: Curbing Manipulation
The government also plans strict reforms to the TRP system, which has faced allegations of fraud and bias.
Key Changes Proposed:
🔹 Larger household panels for accurate sampling
🔹 Mandatory audits of rating agencies like BARC
🔹 Stronger penalties, including license cancellations, for fraud
This follows the 2020 fake TRP scam, where channels allegedly bribed households to inflate ratings.
Industry Reactions
- Print media hails the ad rate revision as a survival boost.
- Broadcasters support TRP reforms but seek smooth implementation.
What’s Next?
The measures aim to:
✔ Revive local journalism via higher ad revenue
✔ Ensure fair competition among TV channels
✔ Modernize media oversight
While digital growth continues, these steps may offer temporary relief to traditional media.
— Reported by NextMinuteNews
