Grammarly Rebrands to Superhuman: New Name, Expanded AI Features
In a major shift for the AI writing tool landscape, Grammarly has announced it will rebrand as Superhuman. The move signals the company’s expansion beyond grammar correction into advanced AI-driven productivity tools. Here’s what users need to know.
Why Is Grammarly Changing Its Name to Superhuman?
CEO Brad Hoover explained the rebrand aligns with the company’s broader mission:
“We’re no longer just fixing errors—we’re helping users communicate smarter, faster, and more creatively. ‘Superhuman’ reflects our vision of AI-powered productivity.”
The change follows Grammarly’s rollout of features like real-time coaching, tone adjustments, and AI-generated content suggestions. The new name aims to position the brand as an all-in-one productivity suite.
What’s Changing for Users?
1. Core Features + Upgraded AI Tools
- Grammar, spelling, and plagiarism checks remain.
- New additions: auto-summarization, smart replies, and enhanced style recommendations.
- Redesigned interface with a futuristic look.
2. Deeper App Integrations
- Expansion beyond docs/email into Slack, Notion, and WhatsApp.
3. Subscription Updates
- Existing Premium users will transition to Superhuman Premium.
- A rumored Superhuman Pro tier may offer advanced AI drafting.
Public Reaction: Praise and Skepticism
The announcement has divided users:
– Supporters applaud the forward-thinking rebrand.
– Critics worry it strays from Grammarly’s grammar-focused roots.
Tech analyst Riya Kapoor noted:
“This cements Superhuman as a leader in AI productivity tools.”
The Bigger Picture: AI Writing Tool Competition
With rivals like ChatGPT and Microsoft Copilot growing, Superhuman stakes its claim as an AI co-pilot for professionals. The official rebrand is expected by early 2025.
Will the gamble pay off? Share your thoughts below!
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