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Exclusive: Firm Connected to Kristi Noem Secretly Funded by $220M DHS Deal
A bombshell investigation reveals that a digital marketing firm with close ties to South Dakota Governor Kristi Noem secretly received payments from a $220 million advertising contract awarded by the U.S. Department of Homeland Security (DHS). The findings have ignited debates over conflicts of interest, transparency, and political influence in federal spending.
Details of the DHS Advertising Contracts
Documents obtained by NextMinuteNews show that Exacta Solutions LLC—a firm previously paid by Noem’s campaigns—was a subcontractor under a massive DHS contract meant to promote border security and immigration enforcement messaging.
- The prime contractor, Virginia-based Omni Media Holdings, secured the $220M deal in 2022.
- Exacta Solutions, which received over $600,000 from Noem’s 2018 gubernatorial campaign, was quietly allocated a portion of the funds.
- The exact amount remains undisclosed, but insiders suggest it could be in the millions.
Noem’s History With Exacta Solutions
Exacta Solutions, run by GOP-aligned strategists, has a longstanding financial relationship with Noem:
– Worked on her 2018 gubernatorial race.
– Handled digital ads for other high-profile Republicans.
Critics argue that the firm’s political connections raise red flags, particularly since Noem has been a vocal advocate for DHS border policies.
Ethical and Legal Concerns
Government watchdogs warn that the arrangement lacks transparency and could signal favoritism:
– Lisa Gilbert (Public Citizen): “Federal contracts should be merit-based, not politically influenced.”
– Richard Painter (ex-White House ethics lawyer): “Even if legal, this reeks of cronyism.”
The DHS claims all subcontractors were vetted but did not explain Exacta’s selection.
Calls for Investigation & Political Fallout
- Rep. Jamie Raskin (D-MD) demands a Congressional probe into subcontractor transparency.
- Noem has faced prior scrutiny for misuse of state aircraft, adding to ethics concerns.
What Happens Next?
- Watchdog groups push for stricter subcontracting oversight.
- Noem faces pressure to address her ties to Exacta Solutions.
- The controversy could influence 2024 election dynamics.
Stay updated on this developing story at NextMinuteNews.
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