In an era of rapid technological shifts, evolving consumer preferences, and economic uncertainties, Banijay CEO Marco Bassetti has emerged as a strategic leader guiding one of the world’s largest production and distribution companies. In a recent interview, Bassetti shared insights into how Banijay is navigating industry challenges, maximizing its iconic franchises, and capitalizing on the resurgence of live entertainment.
Navigating Industry Headwinds
The entertainment industry has faced significant disruptions, from the rise of streaming platforms to the lingering effects of the COVID-19 pandemic. Bassetti, however, remains optimistic. “Change is inevitable, and the industry is no stranger to disruption,” he says. “The key is to adapt quickly and turn challenges into opportunities.”
One of the biggest challenges is the shift in audience consumption patterns. With streaming services dominating the landscape, traditional television networks have had to rethink their strategies. Bassetti emphasizes diversification: “We’re not just a TV company; we’re a content company. Our focus is on creating multi-platform experiences for audiences, whether on linear TV, streaming, or social media.”
Leveraging Hit Franchises
Banijay’s success is built on its ability to create and sustain globally recognized franchises like Big Brother, Survivor, and MasterChef. “Franchises are the backbone of our business,” Bassetti says. “We’re constantly innovating to keep them fresh and relevant.”
Localization is a key strategy. “What works in one country might not work in another,” he explains. “We tailor our shows to resonate with local audiences while maintaining the core elements that make them successful globally.”
Banijay also explores new formats and spin-offs to extend the life of its franchises. For example, MasterChef has evolved into MasterChef Junior and MasterChef: The Professionals, catering to diverse demographics. “It’s about finding new ways to engage audiences and keep them invested in the brand,” Bassetti adds.
Banking on Live Entertainment
Despite the dominance of digital platforms, Bassetti believes live entertainment remains a powerful draw. “There’s something magical about the shared experience of live events,” he says. “These moments create a sense of community and excitement that can’t be replicated online.”
Banijay has been investing heavily in live entertainment, expanding its portfolio to include live events and experiential marketing. “Live events are not just about entertainment; they’re about creating memories. And in today’s world, that’s more valuable than ever,” Bassetti notes.
Looking Ahead
As Banijay evolves, Bassetti is focused on embracing technology, including artificial intelligence and virtual reality, to enhance storytelling and create new forms of entertainment. “The possibilities are endless,” he says.
At the same time, Bassetti remains committed to Banijay’s core mission: creating content that resonates with audiences. “Whether it’s a hit franchise, a live event, or a new digital series, our goal is to create content that stands the test of time,” he concludes.
Under Marco Bassetti’s leadership, Banijay continues to thrive by navigating industry challenges, leveraging its iconic franchises, and embracing the power of live entertainment.
