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Amazon’s Prime Video ad-supported tier has smashed expectations, amassing over 20 million subscribers globally—just months after launch. But while the budget-friendly plan thrives, many long-time users (myself included) are questioning whether the trade-offs—more ads, fewer perks—are worth sticking around for.
Why the Ad Tier Is Succeeding
Amazon’s ₹299/month ad tier was designed to compete with rivals like Netflix and Disney+ Hotstar, offering a lower-cost entry point to Prime Video’s library. The strategy has paid off, especially in price-sensitive markets like India, where viewers juggle multiple OTT subscriptions.
Internal reports highlight India as a key growth driver, with users opting for the ad tier over the pricier ₹899/year Prime membership. For casual viewers, the occasional ad break seems a fair trade for affordable access to shows like The Boys and Mirzapur.
The Growing Frustrations: Ads and Eroding Benefits
However, what was pitched as “limited ads” now feels increasingly invasive. Subscribers report:
– Frequent mid-show interruptions (some up to 30 seconds)
– Reduced features, like restricted offline downloads
– Upsell prompts pushing users toward higher tiers
Long-time Prime members feel the value proposition is shrinking. Free deliveries and ad-free streaming once justified the cost—now, even premium subscribers face pressure to accept ads or pay more.
Is Prime Video Losing Its Edge?
With competitors like Netflix’s ad tier and JioCinema’s free premium content, Amazon risks alienating its core audience. Users like me, who joined for a seamless experience, are left wondering: Is Prime Video still the best option?
The Verdict: Time to Cancel?
I’m leaning toward cancellation. The ad creep and diluted perks make it hard to justify loyalty. If Amazon doesn’t address these pain points, its short-term subscriber gains could backfire with long-term churn.
You tell us: Are you staying with Prime Video, or switching platforms? Share your thoughts below!
