Shannon Buck Joins Paramount to Lead Direct-to-Consumer PR and Communications
In a strategic move to bolster its direct-to-consumer (DTC) strategy, Paramount has appointed Shannon Buck as the new head of PR and communications for its DTC division. With a distinguished career at NBCUniversal and Netflix, Buck brings extensive expertise to Paramount as it aims to enhance its streaming offerings and compete in the digital entertainment space.
A Seasoned Professional with a Stellar Track Record
Shannon Buck’s career highlights her ability to navigate the media and entertainment industry with finesse. At NBCUniversal, she served as Senior Vice President of Communications, leading PR efforts for Peacock during its high-profile launch. Her strategic initiatives helped establish Peacock as a key player in the streaming market.
Prior to NBCU, Buck spent nearly a decade at Netflix, where she held leadership roles in communications. She played a pivotal role in building Netflix’s global brand and managing its expansion into new markets. Her experience in crafting narratives around innovative content and technology will be invaluable to Paramount’s DTC ambitions.
Paramount’s Streaming Strategy and Buck’s Role
Paramount has been aggressively expanding its DTC platforms, including Paramount+, to capture a larger share of the global streaming market. The platform has seen significant growth, driven by popular franchises like Star Trek, Yellowstone, and Mission: Impossible, as well as its extensive library of classic content.
However, with competitors like Netflix, Disney+, and HBO Max dominating the space, Paramount faces the challenge of differentiation. Buck’s expertise in strategic communications and media relations will be critical in amplifying Paramount’s DTC offerings and driving subscriber growth.
A Strategic Hire for Paramount’s Future
Paramount executives welcomed Buck’s appointment, praising her deep understanding of the streaming ecosystem. “Shannon’s track record in communications makes her the perfect fit for this role,” said a spokesperson. “We’re excited to have her lead our efforts to connect with global audiences.”
Buck expressed her enthusiasm for the new role, stating, “Paramount is home to iconic brands and stories. I’m honored to join the team and help bring these stories to life for audiences everywhere.”
What’s Next for Paramount?
As Buck takes on her new role, her leadership will be instrumental in shaping Paramount’s DTC strategy. The company aims to strengthen its platforms, explore new growth opportunities, and stand out in the competitive streaming landscape.
With Shannon Buck at the helm of PR and communications, Paramount is poised to make a significant impact in the streaming world and connect with audiences globally.
