As the Black Friday frenzy approaches, every tech enthusiast is asking the same question: “Should I buy a new phone now, or wait for what’s next?” Specifically, with the rumour mill for the Samsung Galaxy S25 churning at full speed, the temptation to wait is immense.
Well, as someone who has tested all the latest Samsung Galaxy phones this year, let me give you some straight talk: stop waiting. Waiting for the Galaxy S25 is a trap. The real, smart-money decision this Black Friday isn’t about a phone that doesn’t exist yet; it’s about choosing between the two best flagships on the market right now. I call it the choice between the “Edge” and the “Ultra.”
Let me clarify. By “Edge,” I’m referring to the brilliant, often-overlooked Galaxy S24+. It’s the phone that lives on the edge of top-tier performance, offering nearly everything its bigger sibling does, but at a more palatable price.
Why You Should Skip the Samsung Galaxy S25 This Black Friday
Let’s first tackle the ghost of Galaxy-future. The S25 will undoubtedly come with a new chip and some fresh AI wizardry. But we are deep into the era of incremental upgrades. Will it be faster? Yes. Will the camera be slightly better? Probably. Will it fundamentally change your day-to-day experience compared to the phenomenal S24 series? It’s highly unlikely.
What the S25 will have is the infamous “early adopter tax.” It will launch at its absolute peak price, while the S24 series, a powerhouse in its own right, will be at its most affordable during these Black Friday sales. With Samsung’s promise of seven years of software updates, an S24 is already more future-proof than you need. Buying one now is the smartest value play you can make.
The ‘Edge’ Choice: Why the Galaxy S24+ is the Smart Buy
This is the perfect phone for 90% of flagship buyers. The Galaxy S24+ is the Goldilocks of the lineup. After extensive testing, I can confirm it boasts the same top-tier processor as the Ultra in most regions, a stunningly sharp and bright QHD+ display, and a camera system that is phenomenal for social media, family photos, and everything in between.
It has a large, immersive screen without the sheer pocket-stretching size of the Ultra. It feels premium, it’s blazing fast, and its battery life will comfortably see you through the busiest of days. For the person who wants a no-compromise flagship experience without paying the absolute top dollar, the S24+ is the answer. It’s the sharp, logical choice—the true “Edge” in performance and value.
The ‘Ultra’ Choice: Who Should Buy the Galaxy S24 Ultra?
So, who is the Ultra for? It’s for the person who refuses to compromise. At all. If your first question about a phone is “Does it have the absolute best?” then my tests conclude the S24 Ultra is your only option.
The two key differentiators are the S Pen and the camera system. If you’re a professional who loves to jot down notes, a creative who sketches ideas, or simply someone who loves the precision of a stylus, the S Pen is a game-changer that no other phone can match.
And then there’s that camera. The 200MP sensor captures absurd detail, but the real magic is the zoom. The ability to cleanly capture a subject from a hundred feet away feels like science fiction. For the dedicated photographer, the content creator, or the parent who wants the best possible shot of their kid on a distant stage, the Ultra’s camera is in a league of its own. Add the premium titanium build, and you have the undisputed king of Android phones.
Your Decision This Black Friday: Edge or Ultra?
Don’t let the hype for a phone that’s months away paralyze you. The best deals on the best tech are happening right now. Based on my experience testing all of Samsung’s latest Galaxy phones, the real Black Friday choice is simple:
- Go for the Galaxy S24+ (“Edge”) if you want a top-tier, all-round flagship that delivers 95% of the Ultra experience for a significantly lower price.
- Go for the Galaxy S24 Ultra if you need the absolute pinnacle of camera technology and the unique productivity power of the S Pen.
Either way, you’re walking away with a phenomenal device that will serve you brilliantly for years to come. The future is already here, and it’s on sale.
