Sustainability Steals the Spotlight at IFFI 2023
The 54th International Film Festival of India (IFFI) in Goa became a platform for a transformative dialogue—sustainability in cinema. From eco-conscious red carpets to panels on green filmmaking, the industry rallied around a shared mission: reducing its environmental impact. As climate change urgency grows, leaders declared this moment “the beginning of a new era.”
The Green Awakening at IFFI
IFFI 2023 embraced sustainability with tangible steps: digital press kits replaced paper, bamboo cutlery was used at events, and solar energy powered installations. But the real momentum came from discussions among filmmakers, producers, and policymakers.
Acclaimed director Anand Gandhi (Tumbbad, Ship of Theseus) set the tone, stating, “The film industry is a major consumer of single-use plastics and energy. Inaction makes us complicit in the climate crisis.” Oscar-winning producer Guneet Monga (The Elephant Whisperers) echoed this, urging sustainable production practices.
The Case for Sustainable Filmmaking
A shocking revelation at IFFI? A single Bollywood film can emit over 100 tons of CO₂—equal to driving a car around the Earth 10 times. Experts highlighted solutions: LED lighting, electric generators, and biodegradable sets could cut emissions by 30-40%.
Kerala’s Lijo Jose Pellissery (Jallikattu) shared his low-waste approach: “We reused locations, banned plastic, and repurposed props. It’s ethical and cost-effective.” Still, producers cite budget concerns. IFFI countered this with workshops on green financing, showcasing how eco-friendly films can attract ESG investors.
Government Steps In: Policies for Green Cinema
Union Minister Anurag Thakur announced the CBFC may introduce “green ratings”—certifying sustainable films like “U” or “A” ratings. Goa’s CM Pramod Sawant pledged tax incentives for eco-friendly shoots, mirroring France’s Ecoprod (which cut emissions by 20% since 2021).
Challenges and Hope for the Future
Skeptics wonder if sustainability can thrive in India’s blockbuster culture (RRR, Brahmāstra rely on heavy resources). Yet, indie films like Sherni (forest-friendly shoots) and Kadak Singh (solar-powered sets) prove it’s possible. Film schools are also adding sustainability to curricula.
As IFFI closed, the consensus was clear: the industry must act. With policies, funding, and awareness rising, sustainable cinema isn’t optional—it’s the future.
“This is a revolution,” said actor Nandita Das. “And every revolution starts with a step. Ours begins here.”
Will Bollywood embrace this change? Or will the momentum fade post-festival? The spotlight is now on the industry’s next move.
