Variety and CMA Awards Launch Inaugural Interview Lounge
In a landmark collaboration, Variety and the CMA Awards will debut the first-ever Interview Lounge on November 8, 2023, in Nashville. This premium event merges Hollywood’s elite interview style with country music’s biggest stars, offering fans and media unparalleled access to candid conversations, live performances, and exclusive announcements timed to the 57th Annual CMA Awards.
Why This Partnership Is a Game-Changer
The Variety Interview Lounge bridges entertainment and country music, spotlighting the genre’s surging mainstream influence. With crossover stars like Morgan Wallen and Lainey Wilson dominating charts, the lounge provides a platform for artists to share unfiltered stories beyond the stage.
“Country music is having a cultural moment,” said Variety Editor-in-Chief Claudia Eller. “This lounge will amplify artists’ voices in an authentic, high-profile setting.”
Inside the Lounge: Exclusive Experiences
-
Star-Studded Interviews
Variety’s journalists will host one-on-ones with CMA nominees, digging into career highs, new projects, and personal journeys. -
Live Music & Surprise Guests
Expect acoustic sets, collaborations, and appearances by icons from music and film. -
Immersive Fan Activations
Sponsors will showcase interactive tech and entertainment experiences. -
Real-Time Award Show Coverage
Get red carpet reactions, winner debriefs, and post-show analysis.
Industry & Artist Reactions
CMA CEO Sarah Trahern called the lounge “a global storytelling platform,” while breakout artist Jelly Roll praised Variety’s role in elevating country narratives.
How to Watch
The event streams live on Variety’s platforms. Follow @Variety and @CMAawards for updates.
